Alfa Romeo

There are very few car manufacturers that are able to claim a century-old tradition in the industry and Alfa Romeo is certainly one of them. Back in 1910, a small French company based out of Milan was facing economic hardship. A man of noble birth, Ugo Stella, recognized that and shortly after managed to obtain shares of the company, along with a production plant. Since the company had a new owner, it was also time for a new name. The acronym A.L.F.A. (Anonymous Lombard Automobile Factory - in English) was adopted shortly after the company was purchased.

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