Scion

Scion manufactures various models including the iQ and the xA. Scion falls under Toyota and was focused on the younger market. Scion is a brand under Toyota that was started in 2003. It was aimed at a younger driver market, and they focused their attention on sports compact vehicles. The brand was launched with the aim of having a short product cycle as well as lower dealer margins which eventually became a bit difficult to keep up. In 2016 Toyota announced it will shut down the brand and the remaining models will be rebranded as Toyota vehicles for the next year.

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iQ

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